INTERNATIONAL JOURNAL OF CULTURAL RESEARCH

An individual seeking to know himself and define his place in the world proceeds from the specific requirements of the surrounding reality. The first requirement is the desire for adaptation, which allows for the possibility of a more effective realization of an individual project of existence coupled with a reduction of risks and threats. This article examines ideologies of corporal practices of an individual and identity. Today, the advent of new technologies has changed the order of communication between people. The label "a consumer" has been replaced by "a user". In an anthropogenic world, a specific image of a person is being formed wherein the "face to face" relationship is being replaced by manipulations with an interface. Interface is defined as "friendly" or "unfriendly", but in any case it figures as a determinate in the key communication links of any life system.